I love ghost signs. These messages from the past are one of my favorite parts of the urban landscape. I get overly excited every time I discover a new one.
Ghost signs (aka fading ads or brick ads) are old hand-painted signs that have been preserved on a building for an extended period of time and often advertise products, brands, or businesses that no longer exist. They generally date from the late nineteenth and early twentieth centuries, when advertisements were painted directly on walls of buildings by skilled sign painters. Starting in the 1960s new types of ads were introduced, and the old practice of sign painting started to become obsolete.
From what I’ve observed, ghost signs in Galicia and Lviv differ somewhat from those found in western Europe and the United States. In the West, ghost signs are most often found on the sides of brick buildings and advertise a brand or a product, while in Galicia many (at least most of the ones that are still around) were painted on the front of stores to advertise what products were for sale. Most examples still visible today advertise food items like cheese, butter, tea, or other items such as shoes, hats, school supplies, footwear.
Lviv’s ghost signs are in Polish, Yiddish, German, and Ukrainian—the four main languages spoken in Galicia before the war—but by far the most are in Polish. German was the official language in Galicia until the late 1860s when Polish became the official language, as it was also in interwar Poland.
One of the best preserved ghost signs in Lviv is on a former milkhouse. A list of the various dairy products it sold was painted on the facade of the storefront, each section painted in a different language: Yiddish, German, and Polish (from left to right). There is an old photograph of the building when the signs were not yet ghostly but actually still served their orginal function: to inform the multilingual public as to what sort of goods the store sold.
As they are still visible today, it has become a ghost sign. The storefront is no longer a milkhouse, but a copy center. So in addition to the painted signs advertising sour cream and milk, modern signs inform the public as to what services the copy center provides.
This is what it looked like before 2012:This is how it currently looks after it was repainted:
Around the city there are many other ghost signs. Some have been around for decades, others recently uncovered, others almost entirely faded, others with just a few letters visible.
These are some examples in Polish, advertising various items, including “cheese, eggs, dairy products, daily,” “school supplies,” “beans”:
Uncovered: Lost, Restored, or Liberated
In the UK and the US, many of the ghost signs remained overtime, left exposed and unpainted even after a business or product became obsolete. Occasionally, new ones are discovered upon demolition of later-built adjoining structures.
The situation in Galicia is quite different—largely because of its Soviet history, for when the Soviets took power after WWII, the majority of hand-painted signs were plastered or painted over. One likely reason was to eliminate the presence of any language other than Russian from the urban landscape. And the other major reason was because most of these stores or brands suddenly ceased to exist as private businesses were expropriated.
So for many decades many of these signs were hidden under layers of paint. Some started to be exposed as plaster or paint began to crumble from the walls, while others were exposed as buildings were renovated, especially in the post-Soviet years. Unfortunately, most of the ones found during renovation are only exposed to the public for just a few hours until they are repainted and lost again. However, there is also a trend to preserve and restore the newly found ghost signs, as there is more and more appreciation for Lviv’s prewar heritage. (And there is also a trend for new businesses to paint their ads on their storefronts in the old school way, as can be seen here and here.)
These are examples of signs that were visible for years, but eventually found their doom (both were painted over in the last few years):
The signs (in Yiddish and Polish) on this old store front were exposed only for a few hours in the summer of 2011 during renovation:
On the other hand, when these ghost signs were uncovered in 2012, the owners of the new cafe preserved them:
In addition to time and weather, there are also curious people who take it into their own hands (literally) to liberate signs that are already partially exposed and reclaim the pre-Soviet history—de-Sovietizing the landscape, as I like to call it. See more examples of ghost sign liberation here.
Multi-Layered Ghost Signs
Another interesting phenomenon (which is also fairly common for ghost signs in the West) is multi-layered ghost signs—when even older signs are visible under newer layers of paint and words. Signs were repainted regularly to keep up to date with the latest design and color trends, as well as to stay up to date with the shop’s available products and services.
This hat ghost sign is my favorite—note the ghosts of hats visible under the top layer of paint:
A unique feature of Lviv’s (Galicia’s) hand-painted signs is the presence of painted stripes, which designated certain kinds of stores. More about Lviv’s painted stripes can be found here.
Indoor Ghost Signs
Love of Ghosts Signs
Ghost signs are lovely: they add charm to the city, help us feel the city’s old atmosphere. They are a reminder of a different era—not only of when the landscape was void of neon lights and bulky plastic signs, but of the city’s multicultural and multilinguistic past. They help us understand how people used to live and what products they used. Hand-painted signage was a unique artform within itself, into which people put a lot of time and effort, understanding the importance of aesthetics in their everyday lives.
I’m looking forward to discovering what still hides beneath the layers of time, what new messages we will receive from the past.
This beautiful mural in Passage Andreolli, which is quickly crumbling away (most of the right side with the barrels is gone already), was painted by artists from an avant-garde collective called Artes that existed in Lviv in 1929-1935.
PS. A collection of Lviv’s prewar ghost signs can be found in Minima Ucrainica, a quartely newsletter on Ukraine and Eastern Europe.
PPS. This is an updated version of my first post about Lviv’s ghost signs, which I published in 2012. The original post can be found here.